I was talking with someone today, lamenting that people aren’t taking the next step to analyse then implement energy efficiency measures. And it occured to me that this is one of those…

“You can lead a horse to water, but you can’t make it drink”


a thirsty horse

Everybody has heard that old chestnut… But what if what we really want to help the horse?

I’m no horse whisperer, even though at one time in my life I paid for the upkeep of three equine friends. ┬áBut I do know one thing – sooner or later the horse is going to get thirsty.

So, if we’d like to help the horse – then fill up the trough.

Apply this to the world of your little business or startup, and wonder – how am I filling the trough for my horses?

Sam, @samotage